FITUR 2012: Give Zaragoza
La gran iniciativa de Zaragoza Turismo para 2012 se presentó en FITUR 2012, la segunda feria de Turismo más importante del mundo. Este nuevo proyecto basado en el carácter experiencial de la propuesta, pone en valor la colaboración entre la empresa pública y la privada, en base al modelo de un Club de Producto. Mediante la creación de programas turísticos temáticos cerrados que recogen de forma combinada la diferente y variada oferta de Zaragoza y que unen cultura, gastronomía y ocio, se consigue simplificar la planificación del viaje, concentrando en una sola operación todas las gestiones de reservas. A partir de abril de 2012 "Regala Zaragoza" impulsará un programa temático cada mes para atraer tanto al turista nacional como al internacional, y también al propio zaragozano: la oportunidad de disfrutar de los puntos de mayor interés de Zaragoza es una experiencia que sorprende incluso a sus habitantes. La implicación ciudadana y las TICs son otras de las claves que refuerzan la oferta de "Regala Zaragoza", un producto que proporcionará un flujo más regular de turismo y que continuará posicionando a Zaragoza entre los mejores destinos en España.
The great initiative of Zaragoza Tourism Board for 2012 was launched in FITUR 2012, the second Tourism Fair most important of the world. This new project is based on the experiential tourism, and puts in value the collaboration between the public and private companies. Conceived as a Product Club, the creation of tourist thematic programs that gather the varied offer of leisure in Zaragoza is one of its strengths. With the aim to simplify the planning of the trip, will concentrate in one service all the booking operations. From April 2012 "Give Zaragoza" will stimulate a thematic program every month to attract both the national tourist and the international one, and also to the own Zaragoza's people: the opportunity to enjoy the main city attractiveness it's an unique experience that surprise even its own inhabitants. The civil implication and the TICs are another key factors that reinforce the offer of "Give Zaragoza", a new touristic product that will provide a more regular flow of tourism and that will continue positioning Zaragoza among the best destinations in Spain.
Dossier de presentación "Regala Zaragoza", por Zaragoza Turismo/Clipping "Give Zaragoza" by Zaragoza Tourism Board
Página web de Zaragoza Turismo/Zaragoza Tourism Board Official Website
The great initiative of Zaragoza Tourism Board for 2012 was launched in FITUR 2012, the second Tourism Fair most important of the world. This new project is based on the experiential tourism, and puts in value the collaboration between the public and private companies. Conceived as a Product Club, the creation of tourist thematic programs that gather the varied offer of leisure in Zaragoza is one of its strengths. With the aim to simplify the planning of the trip, will concentrate in one service all the booking operations. From April 2012 "Give Zaragoza" will stimulate a thematic program every month to attract both the national tourist and the international one, and also to the own Zaragoza's people: the opportunity to enjoy the main city attractiveness it's an unique experience that surprise even its own inhabitants. The civil implication and the TICs are another key factors that reinforce the offer of "Give Zaragoza", a new touristic product that will provide a more regular flow of tourism and that will continue positioning Zaragoza among the best destinations in Spain.
Dossier de presentación "Regala Zaragoza", por Zaragoza Turismo/Clipping "Give Zaragoza" by Zaragoza Tourism Board
Página web de Zaragoza Turismo/Zaragoza Tourism Board Official Website
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